If you've been watching the start of the NHL season, you've surely seen at least one of the new Scotiabank commercials starring a cadre of NHL mascots. There are nine such commercials on Scotiabank's YouTube channel and they're all pretty good. It should come as no surprise, however, that the best ones feature the best mascot in the NHL: Fin.
Fin is a fantastic mascot, managing to simultaneously be friendly and approachable for kids, while also a little terrifying, such as when he bites those same kids' heads off. Overall, Fin is a well-designed mascot with a lot of versatility, since he doesn't have a giant, bulky head limiting his movement options.
He also has a surprisingly expressive face, considering it's stuck in one expression and can't move. That one expression, though, is a good one that works for almost any situation. That giant smile could indicate unbridled enthusiasm or it could be a mischievous grin. In the right context, there's even a hint of sarcasm. You can see Fin put that expression to good use in the three commercials that he appears in for Scotiabank's new campaign.
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